I built the EK Psychotherapies brand from scratch, handling everything from the logo and visuals to the website and print materials. The goal was to create something that felt warm, professional, and approachable—nothing too clinical or cold. I designed a clean, modern identity that carries across everything, making sure the website flows well and all the print materials look polished and consistent. This was all about crafting a brand that actually connects with people and feels legit, not just another generic therapy logo with a stock photo slapped on.